UEFA Euro 2024 - Fan Stories
UEFA Euro 2024 - Fan Stories
UEFA Euro 2024 - Fan Stories
The motto of the UEFA EURO 2024 was "United by Football" - but how do we translate this idea to the employees?
The motto of the UEFA EURO 2024 was "United by Football" - but how do we translate this idea to the employees?
The motto of the UEFA EURO 2024 was "United by Football" - but how do we translate this idea to the employees?
Industry
Industry
Industry
TOURISM
Client
Client
Client
Hospitality Experience 2024
Category
Category
Category
Strategy & inner alignment
Country
Country
Country
Germany
Challenge
Challenge
Challenge
The UEFA EURO 2024 set completely new requirements for the hospitality experience in the VIP area. For the first time, UEFA awarded the hospitality rights for a major event to the joint venture HE24. With ticket prices ranging from over 3,000 euros to a million euros for a private box, guests' expectations were enormous. They wanted more than just excellent service – they wanted a unique experience. This is where we came into play and were allowed to design the hospitality experience for the entire European Championship. Instead of simply optimizing traditional service standards, we developed an entirely new strategic direction that made the service itself a story: “Let’s Create Fan Stories.”
The UEFA EURO 2024 set completely new requirements for the hospitality experience in the VIP area. For the first time, UEFA awarded the hospitality rights for a major event to the joint venture HE24. With ticket prices ranging from over 3,000 euros to a million euros for a private box, guests' expectations were enormous. They wanted more than just excellent service – they wanted a unique experience. This is where we came into play and were allowed to design the hospitality experience for the entire European Championship. Instead of simply optimizing traditional service standards, we developed an entirely new strategic direction that made the service itself a story: “Let’s Create Fan Stories.”
The UEFA EURO 2024 set completely new requirements for the hospitality experience in the VIP area. For the first time, UEFA awarded the hospitality rights for a major event to the joint venture HE24. With ticket prices ranging from over 3,000 euros to a million euros for a private box, guests' expectations were enormous. They wanted more than just excellent service – they wanted a unique experience. This is where we came into play and were allowed to design the hospitality experience for the entire European Championship. Instead of simply optimizing traditional service standards, we developed an entirely new strategic direction that made the service itself a story: “Let’s Create Fan Stories.”
Idea
Idea
Idea
The idea was clear: If a tournament like the UEFA EURO 2024 arouses emotions worldwide, then the service itself must be part of this enthusiasm. Guests should not only feel attended to but immerse themselves in an atmosphere that reflects the spirit of the event in every interaction. Service should not just work – it must inspire, captivate, and become part of fan culture. Our second wing of the company, Future Service Sells, coached the service. And we developed a concept that made exactly this possible.
The idea was clear: If a tournament like the UEFA EURO 2024 arouses emotions worldwide, then the service itself must be part of this enthusiasm. Guests should not only feel attended to but immerse themselves in an atmosphere that reflects the spirit of the event in every interaction. Service should not just work – it must inspire, captivate, and become part of fan culture. Our second wing of the company, Future Service Sells, coached the service. And we developed a concept that made exactly this possible.
The idea was clear: If a tournament like the UEFA EURO 2024 arouses emotions worldwide, then the service itself must be part of this enthusiasm. Guests should not only feel attended to but immerse themselves in an atmosphere that reflects the spirit of the event in every interaction. Service should not just work – it must inspire, captivate, and become part of fan culture. Our second wing of the company, Future Service Sells, coached the service. And we developed a concept that made exactly this possible.
Hospitality Web App
Hospitality Web App
Hospitality Web App
To convey our vision to over 7,500 employees, we designed a customized digital platform. This web app was specifically developed for the tournament and was intended to ensure that each individual employee internalized the philosophy. With interactive, playful modules, all team members were able to independently train and get certified – a completely new approach for large events of this kind. But the app was more than just a training tool: It not only conveyed processes and service standards but also embodied the philosophy 'Create Fan Stories' in every detail.
To convey our vision to over 7,500 employees, we designed a customized digital platform. This web app was specifically developed for the tournament and was intended to ensure that each individual employee internalized the philosophy. With interactive, playful modules, all team members were able to independently train and get certified – a completely new approach for large events of this kind. But the app was more than just a training tool: It not only conveyed processes and service standards but also embodied the philosophy 'Create Fan Stories' in every detail.
To convey our vision to over 7,500 employees, we designed a customized digital platform. This web app was specifically developed for the tournament and was intended to ensure that each individual employee internalized the philosophy. With interactive, playful modules, all team members were able to independently train and get certified – a completely new approach for large events of this kind. But the app was more than just a training tool: It not only conveyed processes and service standards but also embodied the philosophy 'Create Fan Stories' in every detail.
Future Service Sells
Future Service Sells
Future Service Sells
Beyond the digital framework, we knew a strong personal touch was essential to bring our vision to life. That’s why we launched a “Train the Trainer” program, empowering leaders to become true ambassadors of our story. Their mission? To embody and pass on the spirit of Let’s Create Fan Stories within their teams. But this wasn’t just about traditional briefings—it was about mastering the art of emotional engagement. We equipped them with the tools to inspire their teams, spark enthusiasm, and turn every service interaction into an unforgettable fan experience. To ensure we delivered at the highest level, we complemented this with hands-on live coaching. We showed how language, body cues, and atmosphere work together to make every guest feel not just like a VIP, but like an integral part of the tournament. Ultimately, our goal wasn’t just flawless execution—it was creating real, authentic fan moments that left a lasting impact.
Beyond the digital framework, we knew a strong personal touch was essential to bring our vision to life. That’s why we launched a “Train the Trainer” program, empowering leaders to become true ambassadors of our story. Their mission? To embody and pass on the spirit of Let’s Create Fan Stories within their teams. But this wasn’t just about traditional briefings—it was about mastering the art of emotional engagement. We equipped them with the tools to inspire their teams, spark enthusiasm, and turn every service interaction into an unforgettable fan experience. To ensure we delivered at the highest level, we complemented this with hands-on live coaching. We showed how language, body cues, and atmosphere work together to make every guest feel not just like a VIP, but like an integral part of the tournament. Ultimately, our goal wasn’t just flawless execution—it was creating real, authentic fan moments that left a lasting impact.
Beyond the digital framework, we knew a strong personal touch was essential to bring our vision to life. That’s why we launched a “Train the Trainer” program, empowering leaders to become true ambassadors of our story. Their mission? To embody and pass on the spirit of Let’s Create Fan Stories within their teams. But this wasn’t just about traditional briefings—it was about mastering the art of emotional engagement. We equipped them with the tools to inspire their teams, spark enthusiasm, and turn every service interaction into an unforgettable fan experience. To ensure we delivered at the highest level, we complemented this with hands-on live coaching. We showed how language, body cues, and atmosphere work together to make every guest feel not just like a VIP, but like an integral part of the tournament. Ultimately, our goal wasn’t just flawless execution—it was creating real, authentic fan moments that left a lasting impact.
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© 2025 cosmicbeach.de
© 2025 cosmicbeach.de