The inner play

A concept is about more than just design and architecture. It is primarily about people. They want to be excited and leave their brains at the door, whether in a restaurant or retail.

The inner play

A concept is about more than just design and architecture. It is primarily about people. They want to be excited and leave their brains at the door, whether in a restaurant or retail.

"Do what you do so well that they will want to see it again and bring their friends."

Most businesses think about the hardware: everything from wall paint to chairs and carpets is considered. But we think about people: how do we connect people, how do pathways emerge without dead ends? What details spark enthusiasm? We think differently and focus not only on the "hardware" but especially on the software and the community aspect within companies.

Lighting

Light is emotion, rhythm, and energy. We design spaces to create atmosphere and bring people to shine. Instead of simply illuminating, we compose experiences from shadows, warmth, and dynamics.

Interior Concepts

Interior is invisible guidance. We design spaces so that people can move freely without feeling exposed. Whether in a restaurant or retail: we create zones and pathways that enable connection and invite discovery, without feeling any barriers. Whether it's the car dealer of the future or finally a waiting room where waiting is enjoyable - we provide solutions for questions that many do not ask - but should.

Neuromarketing

Scents, sounds, colors – every detail unconsciously influences emotions and decisions. We create experiences that last and concepts that are deeply etched in memory.

Community

Every company has the task of bringing like-minded people together. We create concepts that connect people and promote interaction.

The Inner Play - Projects

Few think of people when it comes to new constructions or renovations. Our clients stand out through these special elements and the inner play.

How we work

To create something special, passion must meet the spirit of the times. Our approach is personal and innovative.

Impulse workshop

We get to know you and your company. What are your wishes for the future?

Strategic Development

We develop a strategic paper with future orientation, branding, and communication.

Implementation

We accompany the project together with architects, food designers, and others - up to the handover of the keys.

How we work

To create something special, passion must meet the spirit of the times. Our approach is personal and innovative.

Impulse workshop

We get to know you and your company. What are your wishes for the future?

Strategic Development

We develop a strategic paper with future orientation, branding, and communication.

Implementation

We accompany the project together with architects, food designers, and others - up to the handover of the keys.

How we work

To create something special, passion must meet the spirit of the times. Our approach is personal and innovative.

Impulse workshop

We get to know you and your company. What are your wishes for the future?

Strategic Development

We develop a strategic paper with future orientation, branding, and communication.

Implementation

We accompany the project together with architects, food designers, and others - up to the handover of the keys.