Bar Centrale: Italy in the middle of Munich
Bar Centrale: Italy in the middle of Munich
Bar Centrale: Italy in the middle of Munich
The Bar Centrale is not an ordinary espresso bar – it is a short trip to Italy. How does it succeed through a strategic idea?
The Bar Centrale is not an ordinary espresso bar – it is a short trip to Italy. How does it succeed through a strategic idea?
The Bar Centrale is not an ordinary espresso bar – it is a short trip to Italy. How does it succeed through a strategic idea?
Industry
Industry
Industry
TOURISM
Client
Client
Client
Bar Centrale
Category
Category
Category
The inner game
Country
Country
Country
Germany
Challenge
Challenge
Challenge
Good espresso alone does not make an authentic Italian café. Those who come to the Bar Centrale do not just want to drink a coffee – they want to immerse themselves in the world of "Dolce Vita" for a moment. This means: The service must be fast, alert, and full of energy, the atmosphere must pulsate, and the guests must feel that they have just landed somewhere in Verona or Milan.
Good espresso alone does not make an authentic Italian café. Those who come to the Bar Centrale do not just want to drink a coffee – they want to immerse themselves in the world of "Dolce Vita" for a moment. This means: The service must be fast, alert, and full of energy, the atmosphere must pulsate, and the guests must feel that they have just landed somewhere in Verona or Milan.
Good espresso alone does not make an authentic Italian café. Those who come to the Bar Centrale do not just want to drink a coffee – they want to immerse themselves in the world of "Dolce Vita" for a moment. This means: The service must be fast, alert, and full of energy, the atmosphere must pulsate, and the guests must feel that they have just landed somewhere in Verona or Milan.
Idea
Idea
Idea
The Bar Centrale is not an ordinary espresso bar – it is a short trip to Italy. As soon as you cross the threshold, Munich should stay outside and Italy should begin. The scent of freshly ground espresso, the lively chatter in Italian, the clinking of coffee cups – it’s not just about drinks, but about an experience.
We have defined a clear internal strategic direction for Bar Centrale: it’s not about finding perfect baristas – it's about employing people with the right spirit. Employees who radiate joy of life, warmly welcome guests with Italian hospitality, and create the feeling of being a regular in a small bar in Naples.
The Bar Centrale is not an ordinary espresso bar – it is a short trip to Italy. As soon as you cross the threshold, Munich should stay outside and Italy should begin. The scent of freshly ground espresso, the lively chatter in Italian, the clinking of coffee cups – it’s not just about drinks, but about an experience.
We have defined a clear internal strategic direction for Bar Centrale: it’s not about finding perfect baristas – it's about employing people with the right spirit. Employees who radiate joy of life, warmly welcome guests with Italian hospitality, and create the feeling of being a regular in a small bar in Naples.
The Bar Centrale is not an ordinary espresso bar – it is a short trip to Italy. As soon as you cross the threshold, Munich should stay outside and Italy should begin. The scent of freshly ground espresso, the lively chatter in Italian, the clinking of coffee cups – it’s not just about drinks, but about an experience.
We have defined a clear internal strategic direction for Bar Centrale: it’s not about finding perfect baristas – it's about employing people with the right spirit. Employees who radiate joy of life, warmly welcome guests with Italian hospitality, and create the feeling of being a regular in a small bar in Naples.
Strategy
Strategy
Strategy
Our inner orientation was thus: Whoever crosses the doorsteps leaves Munich and enters Italy. To ensure that this feeling is not left to chance, we have developed individual service scripts with Future Service Sells and introduced daily power briefings. Everyone in the team knows exactly which emotions need to be conveyed. The guest does not order coffee – he is greeted with a cheerful "Un caffè, un Aperol Spritz o un succo d’arancia fresco?" The energy is palpable, the atmosphere authentic.
With this strategy, Bar Centrale has become one of the most well-known and popular Italian cafes in Germany. It is not about caffeine, but about the Italian way of life. A successful recipe that shows: The right strategy does not begin with the product, but with the people who make it an experience.
Our inner orientation was thus: Whoever crosses the doorsteps leaves Munich and enters Italy. To ensure that this feeling is not left to chance, we have developed individual service scripts with Future Service Sells and introduced daily power briefings. Everyone in the team knows exactly which emotions need to be conveyed. The guest does not order coffee – he is greeted with a cheerful "Un caffè, un Aperol Spritz o un succo d’arancia fresco?" The energy is palpable, the atmosphere authentic.
With this strategy, Bar Centrale has become one of the most well-known and popular Italian cafes in Germany. It is not about caffeine, but about the Italian way of life. A successful recipe that shows: The right strategy does not begin with the product, but with the people who make it an experience.
Our inner orientation was thus: Whoever crosses the doorsteps leaves Munich and enters Italy. To ensure that this feeling is not left to chance, we have developed individual service scripts with Future Service Sells and introduced daily power briefings. Everyone in the team knows exactly which emotions need to be conveyed. The guest does not order coffee – he is greeted with a cheerful "Un caffè, un Aperol Spritz o un succo d’arancia fresco?" The energy is palpable, the atmosphere authentic.
With this strategy, Bar Centrale has become one of the most well-known and popular Italian cafes in Germany. It is not about caffeine, but about the Italian way of life. A successful recipe that shows: The right strategy does not begin with the product, but with the people who make it an experience.
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