Hardy's: From Gym to Community
Hardy's: From Gym to Community
Hardy's: From Gym to Community
Hardy was facing a complete overhaul of their fitness studio in Fürstenfeldbruck, and we saw it as the perfect opportunity to create something entirely new.
Hardy was facing a complete overhaul of their fitness studio in Fürstenfeldbruck, and we saw it as the perfect opportunity to create something entirely new.
Hardy was facing a complete overhaul of their fitness studio in Fürstenfeldbruck, and we saw it as the perfect opportunity to create something entirely new.
Industry
Industry
Industry
TOURISM
Client
Client
Client
Hardy's
Category
Category
Category
Concept Development | The Inner Play
Country
Country
Country
Germany
Challenge
Challenge
Challenge
Hardy’s is a family-run company with three top fitness studios. They have done a lot right already – but as is the case in most gyms, the focus was only on training. However, there is so much more to fitness studios: fitness studios have the opportunity to bring like-minded people together. They can create places where community and lifestyle are just as important as the weights in the free weight area. It is exactly this opportunity that we recognized at Hardy’s.
Hardy’s is a family-run company with three top fitness studios. They have done a lot right already – but as is the case in most gyms, the focus was only on training. However, there is so much more to fitness studios: fitness studios have the opportunity to bring like-minded people together. They can create places where community and lifestyle are just as important as the weights in the free weight area. It is exactly this opportunity that we recognized at Hardy’s.
Hardy’s is a family-run company with three top fitness studios. They have done a lot right already – but as is the case in most gyms, the focus was only on training. However, there is so much more to fitness studios: fitness studios have the opportunity to bring like-minded people together. They can create places where community and lifestyle are just as important as the weights in the free weight area. It is exactly this opportunity that we recognized at Hardy’s.
Idea
Idea
Idea
Fitness is much more than just a place to sweat. People want to not only train and leave – they want to exchange ideas, relax, and be inspired. But that is exactly what most gyms do not offer. Hardy's was facing a complete renovation of the studio in Fürstenfeldbruck, and we saw it as the perfect opportunity to create something completely new.
We suggested integrating an innovative gastro concept: Daily's. A place where people can meet before and after training, have good conversations, and enjoy healthy snacks. With real lifestyle food – inspired by the relaxed vibe from Hawaii and L.A.
Fitness is much more than just a place to sweat. People want to not only train and leave – they want to exchange ideas, relax, and be inspired. But that is exactly what most gyms do not offer. Hardy's was facing a complete renovation of the studio in Fürstenfeldbruck, and we saw it as the perfect opportunity to create something completely new.
We suggested integrating an innovative gastro concept: Daily's. A place where people can meet before and after training, have good conversations, and enjoy healthy snacks. With real lifestyle food – inspired by the relaxed vibe from Hawaii and L.A.
Fitness is much more than just a place to sweat. People want to not only train and leave – they want to exchange ideas, relax, and be inspired. But that is exactly what most gyms do not offer. Hardy's was facing a complete renovation of the studio in Fürstenfeldbruck, and we saw it as the perfect opportunity to create something completely new.
We suggested integrating an innovative gastro concept: Daily's. A place where people can meet before and after training, have good conversations, and enjoy healthy snacks. With real lifestyle food – inspired by the relaxed vibe from Hawaii and L.A.
Development
Development
Development
The concept had to be spot on from start to finish. We designed Daily's to integrate organically into the gym: an open display with colorful, fresh snacks, inviting seating areas, and an atmosphere that offers just the right mix of energy and relaxation. On the menu? Dishes like the Earth Salad Bowl, the Beef Steak Sandwich with seaweed butter, or Overnight Oats with fresh fruits. Plus smoothies like the Blue Beauty Drink with Ashwagandha, Blue Spirulina, and long pepper – perfectly tailored to the fitness goals of our guests.
But it was about more than just food. Together with Hardy’s, we thought through the entire look: special plates, cool cutlery, the right color scheme, and modern interior design. Then we made sure the exterior matched – from the brand philosophy to the website. Everything was meant to feel seamless and convey the energy of Daily’s: Spirit, Community, Happiness.
The concept had to be spot on from start to finish. We designed Daily's to integrate organically into the gym: an open display with colorful, fresh snacks, inviting seating areas, and an atmosphere that offers just the right mix of energy and relaxation. On the menu? Dishes like the Earth Salad Bowl, the Beef Steak Sandwich with seaweed butter, or Overnight Oats with fresh fruits. Plus smoothies like the Blue Beauty Drink with Ashwagandha, Blue Spirulina, and long pepper – perfectly tailored to the fitness goals of our guests.
But it was about more than just food. Together with Hardy’s, we thought through the entire look: special plates, cool cutlery, the right color scheme, and modern interior design. Then we made sure the exterior matched – from the brand philosophy to the website. Everything was meant to feel seamless and convey the energy of Daily’s: Spirit, Community, Happiness.
The concept had to be spot on from start to finish. We designed Daily's to integrate organically into the gym: an open display with colorful, fresh snacks, inviting seating areas, and an atmosphere that offers just the right mix of energy and relaxation. On the menu? Dishes like the Earth Salad Bowl, the Beef Steak Sandwich with seaweed butter, or Overnight Oats with fresh fruits. Plus smoothies like the Blue Beauty Drink with Ashwagandha, Blue Spirulina, and long pepper – perfectly tailored to the fitness goals of our guests.
But it was about more than just food. Together with Hardy’s, we thought through the entire look: special plates, cool cutlery, the right color scheme, and modern interior design. Then we made sure the exterior matched – from the brand philosophy to the website. Everything was meant to feel seamless and convey the energy of Daily’s: Spirit, Community, Happiness.
Outcome
Outcome
Outcome
With Daily's, we have not only created a café but a true community experience. A place where people can connect, relax, and recharge. The concept works – because it is authentic. Fitness means not just movement, but also mindset, exchange, and a place where one enjoys being. If you are in Fürstenfeldbruck, you should stop by: Most of the time, you see people with smoothies, and next to them, their friends sitting with a German Weißbier. The inner play. Hardy's has understood this.
With Daily's, we have not only created a café but a true community experience. A place where people can connect, relax, and recharge. The concept works – because it is authentic. Fitness means not just movement, but also mindset, exchange, and a place where one enjoys being. If you are in Fürstenfeldbruck, you should stop by: Most of the time, you see people with smoothies, and next to them, their friends sitting with a German Weißbier. The inner play. Hardy's has understood this.
With Daily's, we have not only created a café but a true community experience. A place where people can connect, relax, and recharge. The concept works – because it is authentic. Fitness means not just movement, but also mindset, exchange, and a place where one enjoys being. If you are in Fürstenfeldbruck, you should stop by: Most of the time, you see people with smoothies, and next to them, their friends sitting with a German Weißbier. The inner play. Hardy's has understood this.
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© 2025 cosmicbeach.de
© 2025 cosmicbeach.de