Nordquest: From Canteen to Energy Hub
Nordquest: From Canteen to Energy Hub
Nordquest: From Canteen to Energy Hub
How we made a B2B catering company one of the most sought-after caterers for the tech industry.
How we made a B2B catering company one of the most sought-after caterers for the tech industry.
How we made a B2B catering company one of the most sought-after caterers for the tech industry.
Industry
Industry
Industry
TOURISM
Client
Client
Client
Nordquest
Category
Category
Category
Concept development
Country
Country
Country
Denmark
Challenge
Challenge
Challenge
Nordquest is not an ordinary caterer - and neither are their clients. They do not cater weddings or corporate events, but massive construction sites of tech giants like Meta and Google. Thousands of people work on these sites every day under extreme conditions, all sharing one thing in common: at 12 PM, they all want to eat at the same time. Quickly, efficiently, nutritious - and without waiting time.
A construction site is not a restaurant. There are no cozy corners, no relaxed atmosphere - only a hard environment, dusty air, and tight deadlines. The biggest challenge? To provide food for 2000 to 3000 workers in the shortest possible time that not only fills them up but truly provides energy. Nordquest had to be more than just a food supplier - they had to become a real 'power supplier'.
Nordquest is not an ordinary caterer - and neither are their clients. They do not cater weddings or corporate events, but massive construction sites of tech giants like Meta and Google. Thousands of people work on these sites every day under extreme conditions, all sharing one thing in common: at 12 PM, they all want to eat at the same time. Quickly, efficiently, nutritious - and without waiting time.
A construction site is not a restaurant. There are no cozy corners, no relaxed atmosphere - only a hard environment, dusty air, and tight deadlines. The biggest challenge? To provide food for 2000 to 3000 workers in the shortest possible time that not only fills them up but truly provides energy. Nordquest had to be more than just a food supplier - they had to become a real 'power supplier'.
Nordquest is not an ordinary caterer - and neither are their clients. They do not cater weddings or corporate events, but massive construction sites of tech giants like Meta and Google. Thousands of people work on these sites every day under extreme conditions, all sharing one thing in common: at 12 PM, they all want to eat at the same time. Quickly, efficiently, nutritious - and without waiting time.
A construction site is not a restaurant. There are no cozy corners, no relaxed atmosphere - only a hard environment, dusty air, and tight deadlines. The biggest challenge? To provide food for 2000 to 3000 workers in the shortest possible time that not only fills them up but truly provides energy. Nordquest had to be more than just a food supplier - they had to become a real 'power supplier'.
Idea
Idea
Idea
From canteen to energy hub: We have taken Nordquest out of the role of a mere caterer and given them a completely new identity. The goal: To provide employees not only with food but also a real energy boost – physically and mentally – during their short breaks. It was not just about what was on the plate, but how it was served, how the environment was designed, and how the food became a highlight of the day.
From canteen to energy hub: We have taken Nordquest out of the role of a mere caterer and given them a completely new identity. The goal: To provide employees not only with food but also a real energy boost – physically and mentally – during their short breaks. It was not just about what was on the plate, but how it was served, how the environment was designed, and how the food became a highlight of the day.
From canteen to energy hub: We have taken Nordquest out of the role of a mere caterer and given them a completely new identity. The goal: To provide employees not only with food but also a real energy boost – physically and mentally – during their short breaks. It was not just about what was on the plate, but how it was served, how the environment was designed, and how the food became a highlight of the day.
Development
Development
Development
A construction break that feels like a pit stop: Instead of impersonal mass processing, we have created a completely new experience:
New positioning: From anonymous caterer to power supplier. The motto was "A Joyful Energy Kitchen" - we lived this in logo, presentation, and imagery.
A new spatial concept: Containers were redesigned, food stations were strategically arranged to ensure everything flows smoothly.
Food with system: Dishes were categorized into inclinations – quickly available, energy-rich, and perfectly tuned to physically demanding work.
Music & atmosphere: A construction site is gray and monotonous – Nordquest should be the opposite. A place that motivates, invigorates, and stands out from the uniformity.
Process optimization: Increasing efficiency to eliminate queues and make the most of every break.
A construction break that feels like a pit stop: Instead of impersonal mass processing, we have created a completely new experience:
New positioning: From anonymous caterer to power supplier. The motto was "A Joyful Energy Kitchen" - we lived this in logo, presentation, and imagery.
A new spatial concept: Containers were redesigned, food stations were strategically arranged to ensure everything flows smoothly.
Food with system: Dishes were categorized into inclinations – quickly available, energy-rich, and perfectly tuned to physically demanding work.
Music & atmosphere: A construction site is gray and monotonous – Nordquest should be the opposite. A place that motivates, invigorates, and stands out from the uniformity.
Process optimization: Increasing efficiency to eliminate queues and make the most of every break.
A construction break that feels like a pit stop: Instead of impersonal mass processing, we have created a completely new experience:
New positioning: From anonymous caterer to power supplier. The motto was "A Joyful Energy Kitchen" - we lived this in logo, presentation, and imagery.
A new spatial concept: Containers were redesigned, food stations were strategically arranged to ensure everything flows smoothly.
Food with system: Dishes were categorized into inclinations – quickly available, energy-rich, and perfectly tuned to physically demanding work.
Music & atmosphere: A construction site is gray and monotonous – Nordquest should be the opposite. A place that motivates, invigorates, and stands out from the uniformity.
Process optimization: Increasing efficiency to eliminate queues and make the most of every break.
Outcome
Outcome
Outcome
The feedback was overwhelming: Suddenly, every major client wanted Nordquest at their construction site. Tech companies are investing millions in the well-being of their employees – but this has never been a topic on the construction sites of their data centers. Until now. With Nordquest, we have shown that even construction site breaks can make a statement – and that the best food is often served where you least expect it.
The feedback was overwhelming: Suddenly, every major client wanted Nordquest at their construction site. Tech companies are investing millions in the well-being of their employees – but this has never been a topic on the construction sites of their data centers. Until now. With Nordquest, we have shown that even construction site breaks can make a statement – and that the best food is often served where you least expect it.
The feedback was overwhelming: Suddenly, every major client wanted Nordquest at their construction site. Tech companies are investing millions in the well-being of their employees – but this has never been a topic on the construction sites of their data centers. Until now. With Nordquest, we have shown that even construction site breaks can make a statement – and that the best food is often served where you least expect it.
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© 2025 cosmicbeach.de
© 2025 cosmicbeach.de