Development of the legendary Restaurant Brenner in Munich
Development of the legendary Restaurant Brenner in Munich
Development of the legendary Restaurant Brenner in Munich
How one of the most prestigious hotspots in Munich came to be.
How one of the most prestigious hotspots in Munich came to be.
How one of the most prestigious hotspots in Munich came to be.



Industry
Industry
Industry
TOURISM
Client
Client
Client
Restaurant Brenner
Category
Category
Category
The inner play
Country
Country
Country
Germany
Challenge
Challenge
Challenge
The Brenner is located in one of the most prestigious streets in Munich – directly on Maximilianstraße. But before it became one of the most sought-after addresses in the city, a fundamental question arose: How do you turn a former horse stable of King Ludwig II into a vibrant restaurant that has an impact far beyond Munich?
It would have been obvious to emphasize the history and name the German restaurant "Marstall" to highlight its past as a royal horse stable. But we wanted more than to preserve tradition – we wanted to tell a story that touches people.
The Brenner is located in one of the most prestigious streets in Munich – directly on Maximilianstraße. But before it became one of the most sought-after addresses in the city, a fundamental question arose: How do you turn a former horse stable of King Ludwig II into a vibrant restaurant that has an impact far beyond Munich?
It would have been obvious to emphasize the history and name the German restaurant "Marstall" to highlight its past as a royal horse stable. But we wanted more than to preserve tradition – we wanted to tell a story that touches people.
The Brenner is located in one of the most prestigious streets in Munich – directly on Maximilianstraße. But before it became one of the most sought-after addresses in the city, a fundamental question arose: How do you turn a former horse stable of King Ludwig II into a vibrant restaurant that has an impact far beyond Munich?
It would have been obvious to emphasize the history and name the German restaurant "Marstall" to highlight its past as a royal horse stable. But we wanted more than to preserve tradition – we wanted to tell a story that touches people.
Idea
Idea
Idea
The idea was to design the Brenner as a connection between two cultures – inspired by the Brenner Pass, that border which travelers cross when journeying between Germany and Italy. For the Germans, the Brenner symbolizes the anticipation of Italian food, the first espresso, and the Mediterranean lifestyle. For the Italians, it is the gateway to the “northernmost city of Italy,” Munich, where the love for Italian cuisine is deeply rooted. This emotional connection became the conceptual centerpiece of the restaurant. It was intended to be not only a place to eat but a place that unites the best of both worlds: the vibrant atmosphere of a Milanese trattoria with the urban elegance of a New York scene restaurant.
The idea was to design the Brenner as a connection between two cultures – inspired by the Brenner Pass, that border which travelers cross when journeying between Germany and Italy. For the Germans, the Brenner symbolizes the anticipation of Italian food, the first espresso, and the Mediterranean lifestyle. For the Italians, it is the gateway to the “northernmost city of Italy,” Munich, where the love for Italian cuisine is deeply rooted. This emotional connection became the conceptual centerpiece of the restaurant. It was intended to be not only a place to eat but a place that unites the best of both worlds: the vibrant atmosphere of a Milanese trattoria with the urban elegance of a New York scene restaurant.
The idea was to design the Brenner as a connection between two cultures – inspired by the Brenner Pass, that border which travelers cross when journeying between Germany and Italy. For the Germans, the Brenner symbolizes the anticipation of Italian food, the first espresso, and the Mediterranean lifestyle. For the Italians, it is the gateway to the “northernmost city of Italy,” Munich, where the love for Italian cuisine is deeply rooted. This emotional connection became the conceptual centerpiece of the restaurant. It was intended to be not only a place to eat but a place that unites the best of both worlds: the vibrant atmosphere of a Milanese trattoria with the urban elegance of a New York scene restaurant.



Development
Development
Development
To make this vision tangible, it was essential to make the concept felt not only in the culinary field but also in architecture. The open charcoal grill was deliberately integrated as a central element in the space. Fire should determine the experience – not only as a culinary component but as a visual and emotional highlight. The Brenner should become a place of experience where one feels right in the middle of the action.
To make this vision tangible, it was essential to make the concept felt not only in the culinary field but also in architecture. The open charcoal grill was deliberately integrated as a central element in the space. Fire should determine the experience – not only as a culinary component but as a visual and emotional highlight. The Brenner should become a place of experience where one feels right in the middle of the action.
To make this vision tangible, it was essential to make the concept felt not only in the culinary field but also in architecture. The open charcoal grill was deliberately integrated as a central element in the space. Fire should determine the experience – not only as a culinary component but as a visual and emotional highlight. The Brenner should become a place of experience where one feels right in the middle of the action.



The inner game
The inner game
The inner game
The design of the space was crucial: partitions and barriers were removed to create an open, flowing spatial experience. The tables were intentionally arranged so that a subtle social dynamic emerged – one can observe, but does not feel observed. This created an atmosphere that combines the experience of a vibrant marketplace with a certain elegance.
The design of the space was crucial: partitions and barriers were removed to create an open, flowing spatial experience. The tables were intentionally arranged so that a subtle social dynamic emerged – one can observe, but does not feel observed. This created an atmosphere that combines the experience of a vibrant marketplace with a certain elegance.
The design of the space was crucial: partitions and barriers were removed to create an open, flowing spatial experience. The tables were intentionally arranged so that a subtle social dynamic emerged – one can observe, but does not feel observed. This created an atmosphere that combines the experience of a vibrant marketplace with a certain elegance.



MORE CASE STUDIES MORE CASE STUDIES

Event and Hospitality
UEFA Euro 2024 - Fan Stories
Strategy & inner alignment

Event and Hospitality
UEFA Euro 2024 - Fan Stories
Strategy & inner alignment

Event and Hospitality
UEFA Euro 2024 - Fan Stories
Strategy & inner alignment

Gastronomy
What the fuck is Gourmet?
Strategy

Gastronomy
What the fuck is Gourmet?
Strategy

Gastronomy
What the fuck is Gourmet?
Strategy
© 2025 cosmicbeach.de
© 2025 cosmicbeach.de
© 2025 cosmicbeach.de